Daimler Trucks Signs US$500M Strategic Partnership with NorthStar
Daimler Trucks North America (DTNA) has chosen the Swedish-American energy storage manufacturer NorthStar Battery Company as the supplier of Ultra High Performance Pure Lead AGM batteries for the next generation Cascadia Truck. NorthStar is also available as an extended life option on the majority of DTNA platforms, creating a strategic partnership valued at up to $500,000,000.
NorthStar is a world leader in battery technology, having developed the highest output batteries for the heavy duty truck market. The current market is driving the industry to manufacture batteries that provide higher capacity, longer life, and greater reliability while reducing maintenance costs. NorthStar’s batteries undergo rigorous testing to ensure a consistent product that is guaranteed to perform.
DTNA is leading the way by being the first to market in offering its customers an Ultra High Performance Pure Lead AGM power solution as a standard offering for ParkSmart models. This provides a triple advantage to fleets by improving efficiencies, reducing down time and lowering operating costs which is paramount in today’s highly competitive market. Customers trading in trucks every four years may never have to replace a battery during the ownership cycle of the truck.
NorthStar has received worldwide approval to supply batteries to Daimler Original Equipment platforms. Focusing primarily with DTNA, NorthStar underwent Daimler’s very comprehensive world-class audit and testing process in competition with other well-known brands to gain approval.
“We are pleased that effective today NorthStar is available as a replacement battery through the DTNA dealer network across North America. NorthStar is also the primary supplier of batteries on the ParkSmart truck platform, and can be ordered as a factory option upgrade on most other models, providing DTNA customers the most powerful performance today,” says John Semeniuk, President, Transportation Products, NorthStar Battery Group.
For more information contact:
Hans Lidén, CEO NorthStar
Tel: +46 70 417 85 09 Email: email@example.com
Per Werin, Chief Marketing Officer NorthStar
Tel: +46 72 214 62 00 Email: firstname.lastname@example.org